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Business Information Workshops - Fall 2009

Below is an alphabetical listing of our library workshops for this semester. Registration is required for each session; a registration link follows the workshop description. If you have a question about any of our workshops, or have an idea for an additional workshop, please let us know. We also are interested in feedback from those who attend our workshops so as to help our program better meet the needs of our faculty and students.

B2B Market Research
When new technologies make bold promises, what information helps you discern the hype from what’s commercially viable? Where do you go to research the business value for B2B products and services? Learn how to use top industry databases for B2B expert analysis and research data. Find visual snapshots of your market's direction, maturity and participants. Laptop recommended.
Register online.

  • September 16: 4:30-5:30, Sage Hall Room 127
  • November 4: 4:30-5:30, Sage Hall Room 127
Bloomberg 101
Bloomberg is one of the world’s premier financial databases and provides extensive coverage of global financial markets. Learn how to navigate the system, stay in touch with Bloomberg colleagues and monitor and download data. Attendance to this workshop is limited in order to have hands-on time with the database.

Please note: This workshop is designed for those with limited or no previous Bloomberg experience. If you are already familiar with Bloomberg and would like to learn more about a particular topic, please schedule a consultation with a member of our research team.

All Bloomberg workshops will be taught at the Bloomberg terminal, located on the first floor of the Johnson School Management Library.

The content is the same for all Bloomberg workshops. Please pick one from the following sessions and Register online:

  • September 1: 4:00-5:00
  • September 2: 2:00-3:00
  • September 8: 11:00-12:00
  • September 8: 6:00-7:00
  • September 9: 4:00-5:00
  • September 14: 4:00-5:00
  • September 15: 3:00-4:00
  • September 16: 10:00-11:00
  • September 16: 5:00-6:00
  • September 21: 3:00-4:00
  • September 23: 3:00-4:00
  • September 30: 4:30-5:30
  • October 5: 5:00-6:00
  • October 21: 5:30-6:30
Building Better Business Plans
Writing a business plan? This workshop provides time-saving research strategies and demonstrates key resources used in successful business plan writing. This class will overview resources that: provide industry trends, identify competitors, and assess your customer market. Laptop recommended.
Register online.
  • September 21: 4:30-5:30, Sage Hall Room B01
  • October 28: 5:00-6:00, Sage Hall Room 141
Business Abroad: Know Your Space
Being successful in the global business environment requires you to stay informed. Learn how to find economic indicators, international company, market and industry data, and country risk ratings. Laptop recommended.
Register online.
  • October 19: 4:30-5:30, Sage Hall Room 127
Business Collaboration 2.0: Overview
Learn about a variety of Web 2.0 tools that make keeping up-to-date and in-touch easier. Keep track of the latest business news in blogs and newspapers via RSS feeds, use your social network for research and job opportunities, and share/edit a document with your team.
Register online.
  • August 31: 4:30-5:30, Sage Hall Room 127
Business Collaboration 2.0: Wikis
Has document management been a nightmare for your team? Learn how working the "wiki" way can streamline your day-to-day flow. Our 30-minute hands-on workshop will demonstrate the most popular uses of this valuable tool for business collaboration. Laptop recommended.
Register online.
  • September 9: 3:30-4:00, Sage Hall Room 131
Business Collaboration 2.0: Blogs
Whether you are managing a job search or managing a business, the blog universe cannot be ignored. As your employers, customers and rivals have already figured blogs out, mastering this channel is no longer a business elective, it's a prerequisite. Take our 30-minute workshop to learn about types of blogging relevant to you.
Register online.
  • September 23: 4:30-5:00, Sage Hall Room 127
Business Collaboration 2.0: RSS
RSS is great for keeping up-to-date with the news. But did you know that it can also be used for improving corporate communication, brand appeal and competitive intelligence? Take our 30-minute workshop to learn how savvy marketers and innovative business owners creatively use and publish RSS feeds. Laptop recommended.
Register online.
  • September 30: 4:30-5:00, Sage Hall Room 127
Business Collaboration 2.0: Social Networking
Our 30-minute workshop will show different ways of interacting with your network online. Whether you are looking to brand yourself, make money, or fill critical positions, professional networks like LinkedIn are full of business opportunities. Laptop recommended.
Register online.
  • October 5: 4:30-5:00, Sage Hall Room 127
Business Collaboration 2.0: Social Bookmarking
Are sites like del.icio.us already helping you manage your bookmarks? Go a step further and learn how to use this tool to position yourself professionally. This 30-minute hands-on workshop will demonstrate different ways social bookmarking can increase your exposure to target customers and help you monitor your target market. Laptop recommended.
Register online.
  • October 26: 4:30-5:00, Sage Hall Room 127
Competitive Intelligence
Forget James Bond or corporate espionage. As a Johnson School student, you have access to many of the tools you need to find out about a competitor's international growth strategy or learn about products in development. Join us for an interactive hour on how to stay abreast of your field. Laptop recommended.
Register online.
  • September 29: 4:30-5:30, Sage Hall Room 127
Consumer Market Research
Some of the most effective tools for consumer market research will be demonstrated, including library resources for researching product launches, market share, brands, demographics, and consumer expenditures. Databases that will be demonstrated include Mintel (consumer market trends), Euromonitor Passport (international markets), SimplyMap (US market data by geography) and Simmons' Choices 3 (brand-level data).
Register online.
  • September 15: 4:00-5:00, Parker Center
  • October 21: 4:30-5:30, Parker Center
Interview Preparation: Research Makes the Difference
Do you want to be well-prepared at corporate briefings? Are you starting out in your search for a job and aren't sure where to begin? This class will give you hands-on practice using the best tools for company and industry research. Whether you're looking for a summer internship or beginning an independent job search, this class is for you. Laptop recommended.
Register online.
  • September 14: 4:30-5:30, Sage Hall Room 127
  • October 7: 4:30-5:30, Sage Hall Room 127

MBA Starter Kit: Research for Success
This series of three back-to-back workshops is designed to introduce you to business research in less than 90 minutes. Come for one or stay for all! Seats fill quickly for these popular classes - register early!
Register online.

      Library Tour
Want to find the Bloomberg terminal? Course reserves? And where are the books anyway? This 15-minute tour will orient you to the library's physical layout and introduce some of our services.

What We Can Do for You
Find out how the Johnson School's multi-million dollar collection of business research tools can give you a competitive edge in your classes and your career search. In 20 minutes, we'll show real-life examples of how you can demonstrate knowledge and insight beyond Google.

Top 4 in 40: Business Research Essentials
Don't miss our most attended workshop. In just 40 minutes, learn the four main resources that will save you valuable time as you jump-start your business studies. Make time to save time!

This interactive class will cover Capital IQ (company information and financials), Factiva (global business news), Market Insight (industry overviews), and Thomson One Banker (analyst reports).
  • August 24: 3:00-4:30, Sage Hall Room 135
  • August 24: 4:00-5:30, Sage Hall Room 134
  • August 25: 3:00-4:30, Sage Hall Room 135
  • August 25: 4:00-5:30, Sage Hall Room 134
  • August 26: 10:00-11:30, Sage Hall Room 135
  • August 26: 2:00-3:30, Sage Hall Room 144
Sustainability Research: Making the Case
Discover the latest research tools to track and analyze companies' environmental, social, and strategic governance programs. Learn about industry ratings, research trends and opportunities.
Register online.

  • October 27: 4:30-5:30, Sage Hall Room 131

Workshops and events at other Cornell libraries can be found on the Library Events Calendar.

Information about the LSP program can be found on the Program for Leadership page of the Johnson School web site.